Quarterly Design Thinking
& Innovation

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Stephen Greenblatt’s Will in the World: How Shakespeare Became Shakespeare is a wonderful book, useful as a way of understanding the playwright, his work and his time. Perhaps more urgently, it is a way to understand the brand. Here’s what Greenblatt has to say about theater before the advent of Will Shakespeare. The authors of the... Read more »


When companies struggle to launch innovative new products, find growth or – most importantly – improve business performance, they often blame the brand. It’s either a lack of customer engagement, or not having enough brand awareness and customer activation. However, that is not always true. I recently spent time with a group of mid-level executives... Read more »


In a generation that places a lot of emphasis on genuineness, it may not have been a smart move for Oculus Rift to join with Facebook in a $2 billion dollar acquisition. For those still living in the ‘90s, Oculus Rift is a virtual reality headset geared for gaming that began as a Kickstarter star,... Read more »


Karl Schroeder, our Head of Strategic Foresight, interviewed by Wired for his latest book, Lockstep. http://www.wired.com/2014/03/geeks-guide-karl-schroeder/


As a cocktail enthusiast, I was instantly curious when I met Erwan Heussaff. Heussaff is the driving force behind numerous cocktail bars in the Philippines, the food and drink editor for Esquire Philippines and the voice behind the popular blog The Fat Kid Inside. Type his name into Google and you’ll quickly learn that Heussaff’s sister is a famous celebrity... Read more »

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